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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. In-game advertising can also help create additional revenue streams.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Targeted email automation series improved awareness of Clearfly’s Unified Billing services and re-engaged unengaged partners, yielding a 28% open rate and 4.9% PubMatic offered enterprise-level support, guiding Local Now on signal passing, inventory curation, and ad server integration.

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million

VideoWeek

FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

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