Ad Server Ad Targeting Fill rate Viewability 
YieldBird
JUNE 14, 2023
Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.
YieldBird
JUNE 14, 2023
Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.
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Automatad Inc.
NOVEMBER 16, 2023
Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Sticky ad units stick on the left or right side of the content while scrolling.
Automatad Inc.
NOVEMBER 23, 2023
Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. How Does SSPs Benefit Publishers?
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.
Brid.tv
AUGUST 23, 2022
Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns. Yield Optimization Tools.
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