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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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How to Put Video Ads on Your Website in 6 Simple Steps

Brid.tv

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price.

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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.