A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
Ad Monsters
MARCH 27, 2024
Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”
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