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Mobile Ad Fraud in 2020: Tracking the Evolution of Trust and Transparency in In-App Advertising

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52
Mobile Ads Advertising Machine Learning Viewability 52
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What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52
Demand Side Platform Ad Inventory Ad network Ad Exchange 52
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