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AdSense invalid traffic deductions and how to minimize them

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If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Ad RPM vs Page RPM

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Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. E-commerce Websites: Revolve increased its Ad RPM and Page RPM by optimizing its product pages for ad placement.

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How much should my website be earning in 2022?

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The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.

article thumbnail

How much should my website be earning in 2022?

Monetize More

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.