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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

JUNE 4, 2020

For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different. Understanding the distinctions between an ad network and an affiliate network will help you make the right choice and get the most out of the resources you invest.

Affiliates 52
Affiliates Ad network Pop-Up CPL 52
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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received.

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CPM Ad Inventory Impressions CPL 52
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