Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. To calculate CPM, you divide the total cost of an ad campaign by the number of impressions generated, multiplied by 1000. For example, you can place your ads above the fold.
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