Ad Inventory Fill rate Pop-Up Viewability 
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.
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Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.
Brid.tv
SEPTEMBER 30, 2022
How Many Pre-Roll Ads Can You Queue Consecutively? Pre-roll ads are a type of instream video ads. As the name suggests, instream ads show up within a video stream. The term “pre-roll” refers to the specific ad placement in the stream, i.e., before the video starts playing. Where Can You See Pre-Roll Ads.
Monetize More
JULY 8, 2022
Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. Throughout the waterfall, inventory was allocated source to source until all addressable impressions were filled.
Monetize More
APRIL 13, 2023
Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.
Brid.tv
NOVEMBER 25, 2022
Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. A good ad platform needs to provide publishers with lots of high-quality ad demand. Start Monetizing.
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