Ad Inventory, Click Through Rate and Display Advertising

Ad Inventory

Click Through Rate

Display Advertising

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

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Trending Sources

Adweek

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads. Native Ads. Start Monetizing.

Advertising

Advertising CPM Mobile Ads Banner

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received.

CPM

CPM Ad Inventory Impressions CPL

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI

ROI Native Advertising Ad Exchange Banner

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising

Display Advertising Click Through Rate Impressions Ad Exchange

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

JANUARY 31, 2022

With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. Shorter clips have a higher recall.

Advertising

Advertising Click Through Rate Audience Ad Space

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

AUGUST 7, 2021

But, this term is relatively open, so publishers and advertisers can opt for different ways to implement this tool. For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory. Also known as cost-per-mille (CPM), this approach sells off impressions in sets of 1000.

Affiliates

Affiliates Machine Learning Demand Side Platform Impressions

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. These ads help you get in front of your target market before they start searching for your solution.

Ad network

Ad network Conversion CPC CPM

The Art of Storytelling in Luxury Ads: Examples and Insights

Single Grain

MAY 17, 2023

This not only attracts searchers’ attention but also increases the likelihood of clicks. Programmatic display advertising: Programmatic ads allow brands to target their ads to specific audiences with precision.

Audience

Audience Machine Learning Fashion Click Through Rate

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. A Few Good DSPs. Media Planning & Attribution.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

AdTech Trends

The Best Mobile Ad Networks For 2023

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Trending Sources

The Ultimate Guide to In-App Advertising for Publishers

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Maximizing ROI: Analysis of Native vs Display Ads

Programmatic Ad Formats Mini-Series: Display

Top 6 Benefits of Programmatic Advertising

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

The Undeniable Opportunity of Digital Audio Advertising

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

17 Cheapest Ad Networks for Best PPC Conversions in 2024

The Art of Storytelling in Luxury Ads: Examples and Insights

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Best Guide to Display Lumascape [2023]

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