Remove Ad Inventory Remove Banner Remove Cookies Remove GDPR
article thumbnail

Uncovering and Addressing Fallacies in Ad Campaigns

Smart-Hub

For instance, instead of advocating their own brand, an advertiser may focus on the unsustainable practices of their competitors and spread this information via ads. With their help, you can validate the quality of ads and make sure that they do not look or sound misleading. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

article thumbnail

Charting The Evolution of Digital Advertising identity: Q&A With ID5’s Davide Rosamilia

InMobi

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. .’ And, suddenly now they don't know how much time there is and it’s starting to become a pressing issue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

article thumbnail

20 Best Video Ad Networks for Publishers

Brid.tv

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Worse cookie matching. Display Ads.

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time. That’s a lot of money!!

article thumbnail

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance.