VideoWeek

JULY 11, 2025

The consultation aims to find privacy-preserving alternatives to the current ad tech model, and to explore how publishers can deliver privacy-safe advertising to users who have not given consent, thereby maintaining revenue streams. Her appointment follows the promotion of Christian Russ to Commercial Director DACH & FRITES.

Non-Profit 52

Non-Profit Ad Tech Agency Media 52

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60