Remove Ad Inventory Remove Ad Space Remove CPM Remove GDPR
article thumbnail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. With an SSP, you can show various engaging ad formats to your visitors and monetize your websites and apps. Real-Time Bidding (RTB) Auctions ad space for maximum revenue.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3. CCPA, COPPA, and Sellers.json.

article thumbnail

20 Best Video Ad Networks for Publishers

Brid.tv

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

article thumbnail

Find out how much ad networks are bidding in real time

Monetize More

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.