The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued
VideoWeek
OCTOBER 7, 2022
“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”
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