RCPM for Publishers: Will it trump CPMs soon?
Monetize More
MAY 31, 2022
With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. Revenue cost per mile, or rCPM.
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