Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

The publishers have an option to set the floor price in the Supply Side Platform (SSP) which is minimum price for which the publisher wanted to sell their inventory. The Demand Side Platforms (DSP) are not aware of the floor price set by the publisher. The final price will be $3.01.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52