Ad Inventory, Ad network and MarTech

Ad Inventory

Ad network

MarTech

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Martech Series

AUGUST 4, 2025

Our platform gives retailers full control over their ad inventory, monetization & shopper experience. Deliver relevant ads across all digital and physical touchpoints and support the growing demand for omnichannel retail media campaigns.

Retail

Retail Ad Server Media Advertising

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. Note: Need some reminders to level set?

Ad Exchange

Ad Exchange Ad network Ad Inventory Demand Side Platform

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Trending Sources

Adweek

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process). Taking control of video ad inventory.

Video Ads

Video Ads Ad Server Media Ad network

Marriott launches its own media retail network

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!

Retail

Retail Media Ad Inventory Ad Space

InMobi releases independent ad mediation platform

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. Why we care.

Mobile Ads

Mobile Ads Ad Inventory Ad network ROI

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

What’s the Difference Between SPO and DPO?

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory

Ad Inventory Demand Side Platform Non-Profit Impressions

Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

SEPTEMBER 13, 2022

With this approach, you can refine your ad for a retargeting campaign in areas where you’ve had the most success. ? A text file containing lists of ad networks, exchanges, and supply-side platforms (SSPs), ads.txt files, short for Authorized Digital Sellers, are authorized to resell ad content. Use ads.txt file.

CPA

CPA Affiliates Conversion Retargeting

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. The ease of reaching the desired inventory for buyers.

Header Bidding

Header Bidding Fill rate Ad Server Audience

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising

Advertising Banner Ad Exchange Mobile Ads

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. In 2006, AdMob, a mobile ad network, was founded.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

Advertising

Advertising Marketing Ad Exchange Retail

AdTech Trends

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

Trending Sources

How Jagran New Media doubled video ad revenue with a managed AdOps service

Marriott launches its own media retail network

InMobi releases independent ad mediation platform

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Key Features of an SSP

What’s the Difference Between SPO and DPO?

Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

How Publishers Can Make More Money With AdTech

AdTech Ecosystem: Everything You Need to Know

What Is In-App Mobile Advertising and How Does It Work?

6 Privacy-Enhancing Technologies for AdTech Companies

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What every marketer needs to know about programmatic advertising

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