SODP

JULY 25, 2023

What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

AUGUST 8, 2023

Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms).

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

NOVEMBER 6, 2022

To be fair, OpenWeb’s premise sounds intriguing enough: help publishers become platforms for healthy conversation and free speech while helping those same businesses acquire first-party data in the process. Sure, there are nuances to the business now that it has expanded its services into data management, live-blogging and polling.

Ad Tech 69

Ad Tech Data Management Platform Affiliates Ad Inventory 69

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79