Remove Ad Exchange Remove GDPR Remove Healthcare
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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

DMP, DSP, ad exchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. Data regulation compliance.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Marketers with customers in the European Union have had to comply with GDPR since May 2018. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. tools and platforms.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.