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DMP, DSP, adexchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. Data regulation compliance.
Marketers with customers in the European Union have had to comply with GDPR since May 2018. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. tools and platforms.
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
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