Ad Exchange First-Party Cookies GDPR Retargeting 
Smart-Hub
APRIL 1, 2024
In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? Retargeting. Targeting and ad serving.
Martech
MARCH 15, 2022
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.
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