Ad Exchange Display Advertising Machine Learning 
illumin
JUNE 15, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
illumin
JANUARY 2, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Basis
JUNE 30, 2025
On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI To succeed in this new era, Crider notes that advertisers should prioritize collecting clean first-party data to make sure Google’s AI tools have high-quality inputs to work with.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.
Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?
Monetize More
JANUARY 18, 2023
As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.
Smart-Hub
APRIL 12, 2024
Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.
Expert insights. Personalized for you.
Let's personalize your content