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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

We will highlight some successful programmatic advertising campaigns, and provide programmatic advertising examples of how this innovative approach to advertising can drive results. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange.

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Top 6 Benefits of Programmatic Advertising

Single Grain

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder. to an exceptional 9.20