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Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?
A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the admanagement. You can make sure that your ad space is sold at the maximum possible price.
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.
Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.
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