Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

Cookies 117

Cookies GDPR Mobile Ads Ad Tech 117

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? Dynamic creative optimization (DCO) is a process whereby advertisers show personalized ads to individual users based on information known about them. Once the DSPs have returned a bid response, the ad exchange picks the winning bidder (i.e.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Data regulation compliance.

Marketing 131

Marketing Machine Learning GDPR Healthcare 131