Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Other deterministic data: Phone number, first-party cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

NOVEMBER 15, 2022

The framework is free and you can scale easily without the need for cookie-synching. Since UID2s are interoperable, it can communicate easily with UID2 partners. This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. Open-Source framework.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Martech

MARCH 15, 2022

This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. First-party cookies.

First-Party Cookies 130

First-Party Cookies Cookies Impressions Ad Exchange 130