Remove Ad Exchange Remove Audience Remove Fill rate Remove Verification services
article thumbnail

Real-Time Bidding (RTB): The Complete Guide 2021

Lemonads

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange.