Ad Exchange Ad Tech Fill rate Header Bidding 
Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.
Smart-Hub
FEBRUARY 16, 2024
For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?
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Automatad Inc.
NOVEMBER 8, 2023
Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.
Brid.tv
NOVEMBER 4, 2022
With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Fill rate %.
Brid.tv
AUGUST 29, 2022
What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.
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