Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. Andrew Casale entertaining the Index Exchange troops.

Header Bidding

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising

VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Twitch Scraps New Ad Rules After User Backlash Twitch has reversed new advertising rules one day after their implementation. Read on VideoWeek. Read on VideoWeek.

Video Ads

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech

VideoWeek

FEBRUARY 10, 2023

Kargo Acquires Streaming Ad Server VideoByte Ad tech firm Kargo has acquired VideoByte, a US company whose ad server helps advertisers run custom ads on streaming services. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

Ad Tech