Remove Ad Exchange Remove Ad Server Remove CPM Remove GDPR
article thumbnail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory. Point to ponder: SSPs and ad exchanges used to be distinct, but that’s changing. The aim is to secure the best price for each impression.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Best Video Ad Networks for Publishers

Brid.tv

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. This network lets publishers monetize videos with top-quality demand at premium rates.

article thumbnail

18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

article thumbnail

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Google is the owner of one of the largest ad exchanges on the internet known as Google ADX. The platform offers the highest CPMs and only trades in the most premium inventory. Google ADX is a programmatic ad platform that utilizes real-time bidding auctions to trade inventory. Yahoo Ad Tech (Formerly Verizon Media).

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.