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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? The order is completed faster.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities.