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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. Email: Business email address Sign me up! Processing.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. The post Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up appeared first on MarTech. Processing.

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Google adtech antitrust trial: Everything you need to know

Martech

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Processing.

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Ad Network vs. Ad Exchange: What’s the Difference Between the Two?

InMobi

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

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IAB NewFronts rings in the age of digital video dominance

Martech

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). LATV, with its roots in Los Angeles-based bilingual linear programming, unveiled LatiNation Media — a combined linear, FAST and on-demand network with in-house LatiNation Creative services.