Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 97

Affiliates Marketing CPA ROI 97

Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Retargeting ads tend to convert as high as 150%. Clicks : The number of times users clicked on your ad. Cost per click (CPC) : The average cost you pay for each click.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Sellers wanting a managed-service option can work with Amazon’s ad consultants (which requires a minimum spend of $35,000).

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

DECEMBER 23, 2019

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Trend #3: Video Ads and PPC. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Smart bidding is a subset of automated bidding strategies that uses machine learning to optimize your ads for conversion based on the goals you set.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

NOVEMBER 6, 2019

Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. There’s no reason why you couldn’t improve your entire site’s SEO. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. SEO & CRO: How Rankings and Conversions Complement Each Other.

ROI 96

ROI Marketing Conversion Rate Conversion 96