Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Single Grain

AUGUST 3, 2023

In response, countries globally have created privacy laws, such as Europe’s GDPR. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. This type of ad fraud costs businesses $120 billion annually. How will these marketplaces deliver these ads?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52