Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google wants you to spend more on their ad network because, let's face it, that's how they make money. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Here's how to get the cheapest Facebook Ads without sacrificing quality. per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Karola Karlson

FEBRUARY 1, 2021

After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs? How to lower the cost of Facebook ads? Start with this Facebook ad audit to ensure you’ve got everything set up correctly.

CPC 52

CPC CPM Click Through Rate Audience 52