Remove Ad Click Remove Click Through Rate Remove Machine Learning Remove Mobile Search
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.