How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths
InMobi
JULY 20, 2020
Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.
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