InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. After all, even the best ad will be rendered moot if it fails to appear.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 19, 2019

A Simple Hack to Combine Facebook Ads and Google Ads. 30 Winning Facebook Ads and Why They’re so Effective. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. How Does Facebook Determine Ad Relevance Score? 6 Facebook Ad Hacks Crushing It in 2019.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110