Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Single Grain

AUGUST 3, 2023

Since users skip ads on YouTube, bumper ads are popular among advertisers. These are non-skippable and short ads, increasing brand awareness. Finally, advertisers can grow their audience by using CTV ads. In response, countries globally have created privacy laws, such as Europe’s GDPR. Already, 61.4%

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52