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Average Revenue Per Visitor: The money making KPI

Monetize More

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 3) Leverage the Power of Ad Extensions. Ad Extensions allow you to add some extra information about your business that is relevant for users. The callout extension allows you to highlight incredible offers right in your ad.