Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service
Digiday
OCTOBER 10, 2022
Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based That’s where we want to get to.”
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