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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

When you can effectively communicate in a way that resonates with your audience, your ads will naturally be more relevant to them. 2) Target Deeper. Be more specific in who your ads target. If your ad engagement is low, the first place to look is the headline. Click here to download it for free right now!