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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52
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RPM vs CPM

Monetize More

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. CPM ads differ from CPC ads. Impression RPM 2.

CPM 52