Ad Click Ad network Click Through Rate CPC 
Monetize More
FEBRUARY 24, 2023
Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. CPM ads differ from CPC ads. Page RPM 4.
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on.
Martech
MARCH 15, 2022
Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.
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