Ad Audience Audience Conversion CPC 
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Then, use this information to decide which platforms and ad types you should invest in.
Martech
AUGUST 25, 2022
Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.
Expert insights. Personalized for you.
52 
Let's personalize your content