Ad Audience Advertising CPA CPC 
Basis
NOVEMBER 15, 2023
Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. That would be your ideal CPC. Don’t get hung up on CPCs to the detriment of your campaigns.
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.
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