Basis
NOVEMBER 15, 2023
Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. That would be your ideal CPC.
Martech
AUGUST 25, 2022
Bids are automated and determined by advertiser goals rather than a restrictive max CPC. And while geo bid adjustments don’t work with Smart Bidding , you can still create different campaigns for different regions so that each can have better ROAS or CPA targets and creative assets that resonate more in each region. Account negatives.
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