Remove Account-Based Advertising Remove Conversion Rate Remove Marketing
article thumbnail

How to Scale Account-Based Advertising Without Sacrificing Personalization

Single Grain

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

article thumbnail

Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Complete ABM Guide: 10X Your Results with Strategic Account-Based Marketing

Single Grain

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. Higher conversion rates, accelerated sales cycles, and stronger customer relationships that drive sustainable growth. The result?

article thumbnail

Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022.

article thumbnail

G2 Continues to Recognize 6sense as a Leader in Its Winter 2023 Grid Reports

Martech Series

This announcement follows closely on the heels of 6sense being recognized as a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for 2022 for the second consecutive time. 6sense ® Conversational Email​, which increases pipeline conversions, received High Performer rankings in two categories. “Our

article thumbnail

Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Alternative market. Why Adwisely?