Single Grain

JUNE 1, 2025

Key Takeaways AI transforms paid advertising through multiple technologies, including machine learning, natural language processing, computer vision, and predictive analytics that work together to analyze data, recognize patterns, and automate decisions across your advertising ecosystem. A/B testing between AI and non-AI campaigns.

ROI 52

ROI CPA Marketing Conversion Rate 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Monetize More

MAY 8, 2023

Site visitors will now be shown more relevant and personalized ads when they are most interested to learn about your products and services. Visually rich ads rendered natively across Google properties at scale. This will ensure that the ad is being shown to people who are most likely to engage with it.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. These algorithms are constantly improving and evolving, allowing advertisers to deliver highly targeted ad campaigns that generate better results. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

AUGUST 21, 2023

Bid Strategies and Budgeting Bid strategies dictate how platforms like Google Ads will optimize your bids to achieve your campaign objectives. Automated strategies leverage machine learning to adjust bids dynamically. Exploring Different Ad Formats Diverse ad formats cater to different campaign goals and target audiences.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Outline a 1,000-word guide about A/B testing.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

MNTN

MARCH 7, 2025

Retargeting and Remarketing For many businesses, the final endpoint of the sales funnel is not an individual sale, but rather the construction of a reliable customer base. To get to this point, your companys sales funnel should make use of retargeting and remarketing strategies to retain the interest of customers who have engaged in the past.

Conversion 52

Conversion A/B Testing Retargeting Audience 52