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In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. However, it’s not uncommon to encounter scenarios where a longer timeout is present, though such decisions should always be backed by extensive testing.
Without addon options of advanced ad tech services and premium headerbidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Currencies : Real-time currency conversions.
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. HeaderBidding Support. Headerbidding is by far the most efficient method of trading ad space. Google AdMob 2.
New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. 3) Standardizing HeaderBidding for DSPs On the publisher side, in-app headerbidding is slowly becoming the norm.
What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. HeaderBidding Support. That is particularly true for video headerbidding since publishers can use it to achieve CPMs in the dozens.
Learn how headerbidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. The widespread adoption of bidding also helps brands find the right audience. Why is that?
According to InMobi’s 2018 HeaderBidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app headerbidding is starting to show great results.
OpenX integrates seamlessly with most ad servers, video players and headerbidding. You can also integrate the OpenX prebid adapter to increase demand within video headerbidding. They’ve also enabled video headerbidding which can help you increase competition and drive the most revenue from each impression.
This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.
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