Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Digiday
APRIL 18, 2023
The experiments involved A/B-testing methods with one segment using third-party cookies on a portion of Chrome traffic while a separate facet of the tests involved replacing third-party cookies with IBA solutions, according to Dan Taylor, vp global ads, Google Ads, in a blog post.
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